Privacy Policy

This privacy policy (“Privacy Policy”) describes the information collected by Caldera, LLC. (“we,” “us,” or “our”), how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. By using our website, located at https://calderadigital.com (“Website”), our mobile apps, and/or other services we provide (collectively, “Caldera”), you agree to the practices set forth in this Privacy Policy. If you do not agree with this policy, then you must not access or use Caldera.

Information we collect and how we collect it:

Information collected automatically:

When you use Caldera, we automatically collect and store certain information about your computer or mobile device and your activities. This information includes:

  • Mobile Device ID. Your mobile device’s unique ID number (e.g., IMEI, AD ID).
  • Geographic Location. Your mobile device’s geographic location when you first register for Caldera through our mobile app or when you enable location services within the app.
  • Device Information/Specifications. Technical information about your computer or mobile device (e.g., type of device, web browser or operating system, IP address) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information.
  • Length and Extent of Usage. How long and in what manner you used Caldera and which services and features you used.
  • Cookies: We use “cookies” to keep track of some types of information while you are visiting Caldera or using our services.
  • Web Beacons: “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies.

Information you choose to provide:

We require an email address from you when you register with certain Caldera apps. We use your email for both, "functions" (e.g. sending you your snippet exports), “administrative” (e.g., confirming your registration, notifying of matches) and “promotional” (e.g., newsletters, new product offerings, special discounts, event notifications) purposes.

How we use the information:

Pursuant to the terms of this Privacy Policy, we may use the information we collect from you for the following purposes:

  1. Facilitate matches with other Caldera users;
  2. Respond to your comments and questions and provide customer service;
  3. Tailor and provide communications to you about Caldera and related offers, promotions, advertising, news, upcoming events, and other information we think will be of interest to you;
  4. Monitor and analyze trends, usage and activities;
  5. Investigate and prevent fraud and other illegal activities;
  6. Provide, maintain, and improve Caldera and our overall business;
  7. Conduct direct marketing, research, network and information security, fraud prevention, and enforcing legal claims;
  8. Where you otherwise consent to such use.

Use for Research:

By using Caldera, you agree to allow us to anonymously use the information from you and your experiences to continue our research into successful relationships.

Sharing Your Information

The information we collect is used to provide and improve the content and the quality of Caldera, and without your consent we will not otherwise share your personal information to/with any other parties for commercial purposes.

Service Providers:

We may share your information with our third-party service providers that support various aspects of our business operations.

Legal Disclosures and Business Transfers:

We may disclose any information without notice or consent from you in response to a legal request.

Aggregate Data:

We may combine non-PII we collect with additional non-PII collected from other sources for our blog.

Referring Your Friends

We encourage you to refer your friends to Caldera by sending us your friends’ email addresses or phone numbers.

Updating or Removing Account Information

You may review or edit your profile as you wish, by logging into your Caldera account using the information supplied during the registration process.

Individual Rights in the European Economic Area

If you are located in the European Economic Area, you may seek confirmation regarding whether Caldera is processing personal information about you.

Third Party Sites

Caldera may contain links to other websites and services. If you choose to click on a third party link, you will be directed to that third party’s website or service.

Age Restriction

We do not target persons under 18 years of age to use Caldera, and we do not knowingly collect information from persons under the age of 16.

Data Retention

Caldera retains the personal information we receive as described in this Privacy Policy for as long as you use our services.

Securing Your Personal Information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy.

Using Caldera from outside the United States

If you are visiting Caldera from outside the United States, please be aware that your information may be transferred to, stored, and processed globally.

Changes to this Privacy Policy

We may change this Privacy Policy at any time and from time to time. The most recent version of the Privacy Policy is reflected by the version date located at the bottom.

How to Contact Us

If you have any questions about our privacy practices, this Privacy Policy, or how to lodge a complaint with the appropriate authority, please contact us by email at marcus@calderadigital.com.

This policy is effective as of 6 May 2020.